Instagram is a wonderfully effective social media platform that is, nowadays, not merely a site dedicated for lifestyle sharing, but also to market products and services. There are several small businesses and start-ups, across the world, harnessing the power of 800 million-plus Instagrammars to popularize their companies. Continue reading to know some result-oriented tips on this matter.
Tip 1: Creating a professional profile
It is essential to build a comprehensive business profile on Instagram. It will give you a great opening to gather analytics-related information about your potential customers. From age, gender, tastes to demographics, you can dissect the data and extract insights to drive your new business forward. Regularly monitoring relevant metrics will support you in designing more innovative marketing strategies.
Tip 2: Posting Regularly
Consistent engagement is one of the key elements to get success in the world of marketing. Once the business profile on Instagram is ready, you need to post regularly, instilling interest about brand or products in your target audience. Remember that users who follow you want the account platform to be continuously updated. Post infographics, interesting trivia facts and relevant, colorful images to get your audience hooked to the profile.
Tip 3: Using Hashtags
If you want to gain significant traffic for your business, then creating Hashtags with every post is a conventional yet effective idea. You need to choose Hashtags that are in accordance with the subject matter you post, and in line with the current trend. You may say it is somewhat similar to keywords in website content. The Hashtags give a compact preview of the services / goods that your company is offering.
Tip 4: Uploading Instagram Stories
Instagram stories are basically a montage of images and / or videos that you can display for a period of 24 hours. You can strategically create a visual exhibition about the products or services you sell. The Instagram stories are right at top portion of the platform feed, making them easily noticeable. Interested users can simply click on them and watch the content. Instagram stories instill curiosity in your target audience.
Tip 5: Begin Regramming
Building a network is what makes your business tick and prosper. You can engage more audience through your business profile by liking and commenting on their posts. Regramming their content is possible when you use third-party applications, as Instagram doesn’t have a native share button. Regramming helps to get your profile noticed.
Tip 6: Start collaborations
Collaborating with Instagram celebrities is an excellent way to grow your business rapidly. There are lifestyle entrepreneurs and artists who have a huge fan following. Partnering with them gives you the edge in a competitive market. Get your brand mentioned in their profiles.
Tip 7: Engaging followers of your competitors
Do a competitor analysis and build a list. Study their Instagram profiles and follow some of their active followers. Diligently engage them regularly by liking and commenting on their images and posts.
Be active on Instagram
Use all the above-mentioned tips and be active on Instagram to gradually build a loyal customer base.