No matter what type of business you are running – product-based or service-based, you would most definitely want to scale it. A great way to find leads and turn them into raving fans and paying clients is to utilize the power of Instagram marketing.
Why Instagram?
Instagram was created as a photo-sharing platform for people to socialize. Or at least, that was its initially intended purpose.
Now, Instagram is used by so many businesses (regardless of their size) not only to kickstart but to scale and grow their businesses.
So, if you don’t want to miss some serious cash on the table, incorporating Instagram as part of your marketing strategy is a must!
How can you use Instagram to attract new leads and turn them into clients?
1) Focus on quality over quantity
If you are on Instagram, you might be a little worried that you may not have as many followers (as your competitors, for instance) that you wish to have.
Just a side note – please, don’t play the comparison game. Although your competitor is selling similar products/services, you are unique in your own way, and you are here to show that to your customers.
So, back to the number of followers. Let me tell you a little secret; you can easily turn your Instagram leads into paying clients even if you don’t have 1,000 followers. All it takes is engagement, nurturing your new and existing followers, and ALWAYS giving value.
Remember- the numbers are just that – numbers. The quality is everything to Instagram.
2) Don’t buy followers
If you have ever considered buying followers to increase the number, do not do it. This is of high importance, so let me repeat it:
Under no circumstances should you ever buy followers.
Buying followers is the quickest way to get your business profile completely banned or simply kill your authentic engagement.
Instagram has really been cracking down on these unethical practices and penalizes these types of accounts. Don’t let that be your account!
3) Utilize the power of video content
Video is the hottest trend right now and is what performs the best as far as driving traffic to your content. Whether you are doing an IGTV, IG Story, or a reel, these are guaranteed to give more traffic resulting in more followers that love your content and can’t wait to see and hear more from you!
4) Use relevant Hashtags
It’s great getting engagement from your existing followers, but using hashtags properly will expose your continent to a new audience.
5) Foster personal connection
A great strategy that has helped a lot of businesses grow and turn their leads into clients is to show more of their personal side to their business.
Show your audience that there are people who care about them behind your brand. Send them a DM, follow them when they follow you, ask questions and add value anytime you can. Seeing that you genuinely care about them is a great way to foster sales.
What’s next?
Growing and scaling through Instagram (and any other online channel) is not a get-rich-quick kind of thing. You have to put in your efforts.
There are, however, tried strategies that, if applied correctly, can skyrocket your business. It comes to knowing what you want to achieve and putting in the efforts to attain it.
If you are ready to scale your business but you are still a little unsure how to do it, I can help you.
But let me tell you something – you have to be committed! If you are only interested (you have that attitude of let’s see if that will work), then it won’t happen unless you get committed (that attitude of I will scale my business no matter the obstacles)!
If you’re serious about a real transformation in your business, and you are committed to scaling it, let’s talk. Book my FREE 10 K months game plan strategy call session HERE, and let’s talk about how I can help your business grow! I will be honored to walk this journey with you!
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